140308-web-get real-eg A new business opened unceremoniously on South Elm Street in downtown Greensboro today.

For now, “Get Real” consists of the Creamery ice cream shop but will expand to hold Grass Fed, a burger and salad spot in the rear, in about a month.

The strip of South Elm Street has floundered in recent years but shows signs of resurgence with Scuppernong Books a few doors down and Cheesecakes by Alex expanding across the street into Action Greensboro’s former office.

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