140308-web-get real-egA new business opened unceremoniously on South Elm Street in downtown Greensboro today.

For now, “Get Real” consists of the Creamery ice cream shop but will expand to hold Grass Fed, a burger and salad spot in the rear, in about a month.

The strip of South Elm Street has floundered in recent years but shows signs of resurgence with Scuppernong Books a few doors down and Cheesecakes by Alex expanding across the street into Action Greensboro’s former office.

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